Case study · Trades
Videtta Heating: from £223k to £1.3m revenue in five years
486%Revenue growth
- Revenue growth
- 486%In five years
- Revenue in 2020
- £223kRunning it single-handed
- Revenue five years on
- £1.3mMultiple vans and a team
- Website conversion
- 18.7%Visitors into leads
- Google calls
- 134In six months
- Cost per lead
- £22Boiler jobs are worth thousands
- Client
- Videtta Heating
- Sector
- Trades
The challenge
Where they started.
In 2020, Jordan ran Videtta Heating on his own. Turnover was £223k, he did every job himself, and he worked most weekends. The work was good and word of mouth was steady.
But word of mouth cannot be controlled or scaled, and there was no reliable way to know where the next job was coming from. Jordan wanted to build a real business, not stay tied to running every job himself.
The approach
What we did.
We built Videtta's version of the Booked Solid System, delivered in house since February 2020. One connected system, not a set of piece parts.
That meant a conversion-focused website, local SEO and Google Business, Google Ads kept under control, a CRM with automated follow-up, and professional video telling the company's story.
The results
The payoff.
Five years on, Videtta runs at £1.3m revenue: 486% growth.
Jordan now leads a real business, with multiple vans, a team, and the choice of which work to take. He has moved from running every job to leading the company, and built something with real, sellable value.
The system keeps delivering underneath it. The website converts 18.7% of its visitors into leads, the Google Business profile generated 134 phone calls in six months, and Google Ads bring in leads at £22 each, against boiler jobs worth thousands.
In their words
“Steve and his team at We Are SMC have been working with Videtta Heating & Plumbing since February 2020 helping with our overall strategy and marketing. In that time their skills and expertise in marketing have seen us massively increase our leads, and as a result has increased our revenue, enabling us to take on more engineers. Steve and the team have also helped us integrate a new CRM system and job management tool in the business to handle leads and has also overseen the adoption of our finance offering for customers. I would not hesitate in recommending Steve and his team at We Are SMC to any business looking to grow online, we look forward to continuing our great working relationship together.”
How it was done
The services behind the result.
Next step