Videtta Heating: from £223k to £1.3m revenue in six years
- Client
- Videtta Heating
- Sector
- Trades
- 486%Revenue growth
- £223kRevenue in 2020
- £1.3mRevenue six years on
From one van to £1.3m, in Steve's words.
Steve Mark walks through how Videtta Heating grew from around £223k to over £1.3m, and how Jordan stepped off the tools: the plan, the order it was built in, and what made it work.
Where they started
In 2020, Jordan ran Videtta Heating on his own. Turnover was £223k, he did every job himself, and he worked most weekends. The work was good and word of mouth was steady.
But word of mouth cannot be controlled or scaled, and there was no reliable way to know where the next job was coming from. Jordan wanted to build a real business, not stay tied to running every job himself.
What we did
We built Videtta's version of the Booked Solid System, delivered in house since February 2020. One connected system, not a set of piece parts.
That meant a conversion-focused website, local SEO and Google Business, Google Ads kept under control, a CRM with automated follow-up, and professional video telling the company's story.
The payoff
Six years on, Videtta runs at £1.3m revenue: 486% growth.
Jordan now leads a real business, with multiple vans, a team, and the choice of which work to take. He has moved from running every job to leading the company, and built something with real, sellable value.
The system keeps delivering underneath it. The website converts 18.7% of its visitors into leads, the Google Business profile generated 134 phone calls in six months, and Google Ads bring in leads at £22 each, against boiler jobs worth thousands.
Annual revenue. The partnership began in February 2020.
| Year | Revenue |
|---|---|
| 2020 | £223k |
| 2021 | £523k |
| 2022 | £726k |
| 2023 | £878k |
| 2024 | £992k |
| 2025 | £1.3m |
The website that converts.
The website at the heart of Videtta's system was designed and built in house, part of one connected programme rather than a job handed to a separate agency. Strategy, design, build and copy, under one roof.
Because the same team runs the marketing behind it, the site is built to do a job, not just to look good. It turns 18.7% of visitors into leads and keeps earning while the rest of the system works around it.
That is what website design and development looks like when it is one part of the wider programme, not a standalone build.
In their words
Steve and his team at We Are SMC have been working with Videtta Heating & Plumbing since February 2020 helping with our overall strategy and marketing. In that time their skills and expertise in marketing have seen us massively increase our leads, and as a result has increased our revenue, enabling us to take on more engineers. Steve and the team have also helped us integrate a new CRM system and job management tool in the business to handle leads and has also overseen the adoption of our finance offering for customers. I would not hesitate in recommending Steve and his team at We Are SMC to any business looking to grow online, we look forward to continuing our great working relationship together.
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