Pricing
Marketing pricing for trades and construction
Every price we publish, in one place: the two programmes, each service on its own, and our software.
These are the same prices shown on each programme and service page. If you are still working out what your business needs, start with our guide to marketing for trades, or our construction marketing services if you run a civils or construction firm.
Ad spend is always separate from our fees and paid straight to the platform. Book a call and we will tell you honestly which option fits, including when a single service is enough.
Programmes
The whole system, built and run for you.
Our two programmes bundle the services below into one connected system. Both have a 12-month minimum term, because the website build and video work happen up front and in the first six months. There is a six month break clause tied to specific deliverables.
For trades
Booked Solid System
£1,500 + VATper month · 12-month minimum term with a six month break clause tied to specific deliverables
- A high-converting website built for trades
- Local SEO and Google Business optimisation
- Google Ads management (ad spend separate)
- A CRM with automated follow-up and missed-call text-back
- Automated review generation
- Monthly strategy calls
- A professionally produced brand film (12-month minimum term)
For civils and construction
Preferred Contractor Programme
£2,500 + VATper month · 12-month minimum term with a six month break clause tied to specific deliverables
- A strategy day to set positioning, ideal client and messaging
- A website built for modern procurement, with ESG and project storytelling
- A CEO and MD LinkedIn authority programme
- A case-study engine that turns projects into evidence
- A connected CRM and opportunity tracker for every tender
- Targeted Google and LinkedIn advertising
- A professionally produced 2-minute company film (12-month minimum term)
Services
Individual services, priced on their own.
Each service is also available without a programme. Prices and notes are taken from each service page.
Half-day strategy session
£1,995 + VAT
Full-day strategy session
£3,495 + VAT
Bespoke implementation
£600 + VAT per day
Bespoke days added where you need them.
Search Engine Optimisation
Three-month minimum, then rolling monthly. SEO is also built into the Booked Solid System and the Preferred Contractor Programme.
Monthly SEO
From £600 + VAT per month
Roughly a day of an SEO specialist a month. Starts with an initial audit and keyword recommendations.
Website design & development
Pairs with the HighLevel CRM subscription at £99 + VAT a month (CRM management is included in the Booked Solid System and the Preferred Contractor Programme) and monthly SEO from £600 + VAT a month, so the site captures and feeds the demand it earns.
Website design and build
From £995 + VAT
A small five-page site, designed, built and launched. Larger sites scoped to what you need.
Secure hosting
£20 + VAT per month
Fast, secure hosting with the site looked after.
Media day
From £1,895 + VAT
A batch filming day: scriptwriting, direction, filming and editing all included.
Paid Ads
Ad spend is separate and paid to the platforms, based on our recommendations. Most businesses start with a budget of £1,000 or more to test channels.
Campaign setup
From £500 + VAT per campaign
Management
£500 + VAT per channel per month
Per channel: Google, Meta (Facebook and Instagram) or LinkedIn.
Bespoke project
Priced per project
Scoped to your business and quoted up front, plus VAT. You only pay for what you need.
In-house team training
£1,000 + VAT per day
Software
Software, on its own or inside a programme.
CRM
£99 + VAT / month
The HighLevel CRM subscription is £99 + VAT a month. CRM management is included in both the Booked Solid System and the Preferred Contractor Programme, or the CRM can be set up and managed on its own.
CoverPlan
From £79 + VAT / month
Three plans to fit your size: Launch £79, Growth £129 and Pro £199, all + VAT per month. Done-for-you onboarding is included free while we are in beta, with your account live within 14 days.
Lead Engine
Price on application
Available on its own or inside the Preferred Contractor Programme. We confirm the price on a demo.
FAQ
Questions about pricing.
What is the ad spend on top of the Booked Solid System?
We usually recommend £750 to £1,000 a month for Google Ads, depending on your area and goals. We will give you a specific figure on the call. The ad spend is separate and always yours, paid straight to the platform.
What is the ad spend on top of the Preferred Contractor Programme?
We usually recommend £1,000 to £2,000 a month for construction clients, split between Google and LinkedIn depending on your target contracts. We will give you a specific figure on the call, based on your sector, geography and goals.
Why is there a 12-month minimum term?
Because most of the work happens up front and in the first six months. You get a high-converting website (worth £4k + VAT) and a professionally produced brand film (worth £5k + VAT) built into the programme, and the SEO, brand and follow-up systems then build month on month. Twelve months is what it takes to build something that lasts. There is a six month break clause tied to specific deliverables.
Which programme is right for us, Booked Solid System or Preferred Contractor Programme?
It comes down to your side of the industry. The Booked Solid System is built for local trades and contractors who need a full diary and predictable leads. The Preferred Contractor Programme is built for civils and construction firms chasing larger contracts and main-contractor relationships. We will point you to the right one on the call, not sell you the bigger one.
Is there a minimum contract for your SEO?
Yes, three months, then it runs month to month. The first three months cover the audit, the fixes that matter most and the first new content, which is the minimum needed to see whether it is moving. After that there is no long lock-in. You stay because it is working, not because a contract says so.
Are ads included in the programmes?
The management is. Paid advertising is part of both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction. The ad spend itself is separate and always yours, paid straight to the platform, never marked up.
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