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Marketing pricing for trades and construction

Every price we publish, in one place: the two programmes, each service on its own, and our software.

These are the same prices shown on each programme and service page. If you are still working out what your business needs, start with our guide to marketing for trades, or our construction marketing services if you run a civils or construction firm.

Ad spend is always separate from our fees and paid straight to the platform. Book a call and we will tell you honestly which option fits, including when a single service is enough.

The whole system, built and run for you.

Our two programmes bundle the services below into one connected system. Both have a 12-month minimum term, because the website build and video work happen up front and in the first six months. There is a six month break clause tied to specific deliverables.

For trades

Booked Solid System

£1,500 + VATper month

12-month minimum term with a six month break clause tied to specific deliverables

  • A high-converting website built for trades
  • Local SEO and Google Business optimisation
  • Google Ads management (ad spend separate)
  • A CRM with automated follow-up and missed-call text-back
  • Automated review generation
  • Monthly strategy calls
  • A professionally produced brand film (12-month minimum term)

Ad spend is always separate from our fees and paid straight to the platform.

For civils and construction

Preferred Contractor Programme

£2,500 + VATper month

12-month minimum term with a six month break clause tied to specific deliverables

  • A strategy day to set positioning, ideal client and messaging
  • A website built for modern procurement, with ESG and project storytelling
  • A CEO and MD LinkedIn authority programme
  • A case-study engine that turns projects into evidence
  • A connected CRM and opportunity tracker for every tender
  • Targeted Google and LinkedIn advertising
  • A professionally produced 2-minute company film (12-month minimum term)

Ad spend is always separate from our fees and paid straight to the platform.

You don't need a programme to start.

If you're a sole trader or a small team, a programme is often more than you need right now. Start with one of these, get it working, and add the rest when the diary justifies it.

A heating engineer checking his new website on a tablet at the back of his van
The usual place to start

Launchpad Website

£695 + VAT

A new trades website, live in 7 days. Up to 15 pages, all copy written by our team, built so Google and AI tools understand what you do.

Individual services, priced on their own.

Each service is also available without a programme. Prices and notes are taken from each service page.

Service prices
ServiceOptionPriceWhat you get
Marketing strategyHalf-day strategy session£2,995 + VAT
Full-day strategy session£4,995 + VAT
Marketing implementationBespoke implementation£600 + VAT per dayBespoke days added where you need them.
Search Engine Optimisation

Three-month minimum, then rolling monthly. SEO is also built into the Booked Solid System and the Preferred Contractor Programme.

Monthly SEOFrom £600 + VAT per monthRoughly a day of an SEO specialist a month. Starts with an initial audit and keyword recommendations.
Website design & development

Need more than 15 pages, or a bespoke build for a larger construction or civils firm? We scope it and give you a fixed price before any work starts. After the free six months, HighLevel CRM is optional at £99 + VAT a month (management is included in the Booked Solid System and the Preferred Contractor Programme). Add the Growth Plan at £300 + VAT a month, only available alongside a Launchpad Website, or monthly SEO from £600 + VAT a month.

The Launchpad Website£695 + VAT one-offUp to 15 pages, all copy written by our team, live within 7 days of receiving your details. No hosting fees and HighLevel CRM free for the first six months.
Hosting, after six months£15 a monthFree for the first six months, then £15 a month to keep the site fast, secure and online.
VideoMedia dayFrom £1,895 + VATA batch filming day: scriptwriting, direction, filming and editing all included.
Paid Ads

Ad spend is separate and paid to the platforms, based on our recommendations. Most businesses start with a budget of £1,000 or more to test channels.

Campaign setupFrom £500 + VAT per campaign
Management£500 + VAT per channel per monthPer channel: Google, Meta (Facebook and Instagram) or LinkedIn.
AI tools & automationBespoke projectPriced per projectScoped to your business and quoted up front, plus VAT. You only pay for what you need.
AI training & consultancyIn-house team training£1,000 + VAT per day

Software, on its own or inside a programme.

Software prices
SoftwarePriceWhat you get
CRM£99 + VAT / monthThe HighLevel CRM subscription is £99 + VAT a month. CRM management is included in both the Booked Solid System and the Preferred Contractor Programme, or the CRM can be set up and managed on its own.
CoverPlanFrom £79 + VAT / monthThree plans to fit your size: Launch £79, Growth £129 and Pro £199, all + VAT per month. Done-for-you onboarding is included free while we are in beta, with your account live within 14 days.
Lead EnginePrice on applicationAvailable on its own or inside the Preferred Contractor Programme. We confirm the price on a demo.

Questions about pricing.

What is the ad spend on top of the Booked Solid System?

We usually recommend £750 to £1,000 a month for Google Ads, depending on your area and goals. We will give you a specific figure on the call. The ad spend is separate and always yours, paid straight to the platform.

What is the ad spend on top of the Preferred Contractor Programme?

We usually recommend £1,000 to £2,000 a month for construction clients, split between Google and LinkedIn depending on your target contracts. We will give you a specific figure on the call, based on your sector, geography and goals.

Why is there a 12-month minimum term?

Because most of the work happens up front and in the first six months. You get a high-converting website (worth £4k + VAT) and a professionally produced brand film (worth £5k + VAT) built into the programme, and the SEO, brand and follow-up systems then build month on month. Twelve months is what it takes to build something that lasts. There is a six month break clause tied to specific deliverables.

Which programme is right for us, Booked Solid System or Preferred Contractor Programme?

It comes down to your side of the industry. The Booked Solid System is built for local trades and contractors who need a full diary and predictable leads. The Preferred Contractor Programme is built for civils and construction firms chasing larger contracts and main-contractor relationships. We will point you to the right one on the call, not sell you the bigger one.

Is there a minimum contract for your SEO?

Yes, three months, then it runs month to month. The first three months cover the audit, the fixes that matter most and the first new content, which is the minimum needed to see whether it is moving. After that there is no long lock-in. You stay because it is working, not because a contract says so.

Are ads included in the programmes?

The management is. Paid advertising is part of both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction. The ad spend itself is separate and always yours, paid straight to the platform, never marked up.

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