Marketing for roofers: what marketing for roofing contractors does, costs and wins

Each channel does a different job, and the right mix depends on which of the two kinds of work you want more of.

For the urgent searches, SEO for roofers comes first, starting with your Google Business Profile, because the map decides most "roofer near me" searches. Google Ads for roofers adds reach when a storm lands and on re-roof terms where the lead platforms are already bidding. Neither helps if calls ring out while you're on a roof.

For the planned work, a roofing website built to convert puts your guarantee, accreditation and finished roofs where a homeowner comparing quotes will see them. Video for roofers shows your team and your work in a way a nervous customer trusts quickly. And a CRM for roofers chases the quotes you've sent so they don't drift to a competitor.

The mistake we see most is trying everything at once. An owner hears about a tactic at a networking breakfast or from another roofer, tries it for a few weeks, then moves on to the next before any of them has had time to work. Picking two or three channels and giving them a fair run beats dabbling in six. A roofing marketing strategy helps you decide which to back and which to leave alone.

A good one builds and runs the whole route from search to signed job, rather than selling you one channel and leaving the rest to chance.

In practice that means your Google profile and local SEO for the urgent searches, ads in storm season and on the re-roof terms, a website and video that carry the proof, and follow-up that chases every quote. Each piece feeds the others. Reviews help you rank, rankings bring calls, video and photos win the comparison, and follow-up turns quotes into work. Nothing gets forgotten in somebody's head or on the back of a van.

Ours is called the Booked Solid System. It costs £1,500 + VAT a month on a 12-month minimum term with a six month break clause tied to specific deliverables, with ad spend paid separately and straight to Google. That covers a high-converting website, a professionally produced brand film, local SEO, Google Ads management and a CRM with missed-call text-back and automated review requests. The full breakdown is on our marketing for trades page.

Before any of that, an agency worth hiring should tell you what to fix first and what not to spend on. If the answer to "what would you change about my current set-up?" is a contract rather than a plan, keep looking.

We won't show you a roofing result we haven't got, and you should be wary of any agency that does. In a trade with no licence, the firm making the loudest claims is often the one that lets people down.

What we can show you is how this approach works over time. Videtta Heating have been partners of ours since 2020. They aren't roofers, but their story is the one we'd point any roofer to. They started small, fixed one weak link at a time, and kept going through the quiet months instead of switching tactics every quarter. They now lead their local area online, and that came from patience rather than one clever campaign.

For a roofer, the same patience applies through the seasons. The pages you build and the reviews you collect in a dry summer are what put you in front of people when the next storm comes through. Ask any agency you're considering, us included, for proof of delivery and results from firms like yours, and to report in calls and enquiries rather than rankings alone.