The Launchpad Website, for UK trades
Your website was built for a Google that doesn't exist anymore.
Get a brand new website built for how homeowners search today, on Google and on AI tools like ChatGPT. Designed, written and live in 7 days.
£695+VAT
One-off payment. You own the website outright.
You'll be taken to Stripe to pay securely.
Not sure The Launchpad is right for you? Book a call with Steve
- You own it outright
- No hosting fees for six months
- HighLevel CRM free for six months
- Only 10 builds available each month
Got a question first?WhatsApp Steve
The problem
Is your website quietly costing you work?
Most trades websites were built years ago on WordPress, and it shows. Slow to load, awkward on a phone, a handful of thin pages, and not touched since whoever built it moved on.
Meanwhile, the way homeowners find a tradesperson has changed. They're not just typing "plumber near me" into Google anymore. They're asking ChatGPT and Claude detailed questions like "Who's a reliable heating engineer near me who can fit a new boiler this month?", and trusting the answer they get.
If your website doesn't clearly answer those questions, you don't get recommended. Your competitor does.

The offer
Meet the Launchpad Website
A fast, modern website built from the ground up for the AI era. Designed to get you found, win you enquiries, and give you solid foundations to grow from.
What's included
- A newly designed website, built around your business
- Up to 15 pages: home, about, team, FAQs, services, location and service pages, plus your first knowledge hub articles
- All copy written by our team, so you don't have to write a word
- Your own photos, or images created by our team
- Built for the AI era, structured so Google and AI tools understand what you do and where you do it
- Live within 7 days of receiving your details
- You own the website, outright
- No hosting fees for six months (just £15 a month after that)
- HighLevel CRM free for six months (worth £594)
£695+VAT
one-off payment
Get My Launchpad WebsiteYou'll be taken to Stripe to pay securely.
Not sure The Launchpad is right for you? Book a call with Steve

Ownership
It's yours, not rented.
A lot of website companies rent you a site. Stop paying and it disappears, along with everything you've built. With the Launchpad Website, you own it. Your website, your content, your customers.
Included free
Plus six months of HighLevel CRM, on us (worth £594)
Stop losing leads in texts, notebooks and WhatsApp threads. HighLevel gives you:
An AI chatbot on your website
Answers enquiries for you, 24 hours a day.
Monthly email campaigns
To past customers and prospects, so you stay in front of them.
One place for every contact
Every customer and prospect, in one system rather than five.
Give great customer service
Every lead is told what happens next, and you get an alert the moment one comes in from your website.
After six months, carrying on with HighLevel is optional: £99 a month if you want to keep it, and nothing if you don't.
Missed call text back, so you never lose a job because you were up a ladder, is a paid add-on rather than part of the free six months. It needs a call tracking number, which we set up for you.
Proof
Every big website started as a launchpad
Videtta Heating started with a website just like this one. Five years of steady optimisation later, working with us the whole way and built on those same solid foundations, it brings in a regular 120 to 150 quality boiler and air conditioning leads a month.
The Launchpad Website isn't the finish line. It's the foundation your growth gets built on.

The Growth Plan
Ready for lift-off? Add the Growth Plan.
Your website is live. Now let's get it working harder every single month:
- Monthly SEO audit and reporting
- Four new knowledge hub articles every month
- Four new area and service pages every month, so you show up in more towns for more jobs
- Google Business Profile managed for you: responding to reviews, regular posts, ongoing optimisation
- A monthly report straight to you, the founder
- Direct access to our team on WhatsApp
Normally over £600
£300+VAT
a month
Only available alongside a Launchpad Website.
Starts when your website goes live.
Rolling monthly, no minimum term. Stop whenever you want.
Get Launchpad + Growth PlanHow it works
How it works
Buy your package
Pay £695 +VAT one-off, and add the Growth Plan if you want it.
Tell us the basics
Your branding, contact details and services. We'll do the rest.
Approve your draft
We send your new website over for sign-off, or tell us what to change. Up to three rounds of amendments.
Go live and grow
Your website's live and ready to start winning work.
Who it's for
Perfect for trades who...
Perfect for plumbers, heating engineers, electricians, builders and roofers who:
Have a tired WordPress website
One you're embarrassed to send people to.
Know enquiries have dropped
But aren't sure why it happened or what to do about it.
Want a proper website
Without paying agency prices for it.
Want it done quickly
Without it taking over your week.
Questions
The things trades ask us first
How can it be so affordable?
We've spent years refining a fast, proven build process for trades websites. That means we can deliver quality quickly without charging agency prices.
Do I really own the website?
Yes. It's yours outright.
What do you need from me?
Your logo and branding, contact details, the services you offer and the areas you cover. Photos are a bonus, but we can create images if you don't have any.
What if I don't like the draft?
Tell us what to change and we'll sort it before anything goes live.
Can I keep my existing domain name?
Yes. We'll use the domain you already have, or buy one on your behalf that you fully own. The domain is registered to you, not to us, so it is yours to take anywhere.
What happens after six months?
Hosting is £15 a month. Carrying on with HighLevel is optional at £99 a month, and if you decide not to, you simply stop.
Do I have to take the Growth Plan?
No. But it's only available at £300 +VAT a month when you buy it with a Launchpad Website.
Is there a contract?
The website is a one-off payment, so there is nothing to sign up to. The Growth Plan is rolling monthly with no minimum term, so you can stop whenever you want. We would rather you stayed because it is working than because you were tied in.
Ask a human
Got a question? WhatsApp Steve.
Not sure if it's right for you? Ask me directly.
I'm Steve, founder of We Are SMC. I've spent twenty years helping trades and construction businesses grow, and I know you've probably been burned by a website company before.
So no sales team, no call centre, no pushy follow-ups. Just drop me a message on WhatsApp with whatever you want to know, and I'll answer it personally, the same day.
WhatsApp Steve+44 7849 020558Messages answered by me, not a bot

Not sure yet?
Not sure The Launchpad is right for you?
Book a call with Steve and talk your options through. Thirty minutes, straight answers, and no pressure to buy anything on the call.
It is also the quickest way to get the Growth Plan set up alongside your build.
