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Free WhatsApp group

The 8am Club

Marketing and AI tips for trades at 8am every morning, and a group chat where you can ask our team anything. Free advice, no strings.

From the founders of We Are SMC, the growth partner for construction and trades.

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Tips and answers

What is The 8am Club?

A WhatsApp group for trades and construction business owners who want to grow. Two things happen in it.

08:00

A tip to start the day

Every morning at 8am we post a short video or tip on how to grow and scale your trades or construction business. Watch it with your first brew, then crack on.

Free advice when you need it

The rest of the day it's a chat. Ask a question about your marketing, your website or the AI tools you're trying, and the team at We Are SMC will give you a straight answer.

Free advice

Ask the experts, free

Stuck on something? Post it in the group and the We Are SMC team will answer. No call to book and no invoice. Ask about things like:

  • Why your website isn't bringing in enquiries
  • Whether Google Ads or SEO is the right move for you now
  • Which AI tools are worth paying for, and which aren't
  • How to get more Google reviews without chasing
  • What to automate first so the office runs without you

You'll pick things up from other owners' questions too.

A phone showing The 8am Club WhatsApp group, where a member asks about Google reviews and the We Are SMC team replies
An example of a morning in the group.

Every morning

What you'll get

Short, practical tips written for the owner, not for marketers, on the things that win you work.

  • Marketing that brings in work

    Google, SEO, social, reviews and websites, explained without the jargon.

  • AI you can actually use

    Tools and shortcuts that save you hours on quotes, admin and follow-ups.

  • Automation, systems and software

    Get the business out of your head and into systems, so it runs without you on every job.

  • Growth strategy

    Positioning, pricing and where your best customers are really coming from.

  • What's working for our clients

    Real tactics we're using with trades and construction firms right now.

  • Tools and tips worth knowing

    The stuff we'd tell a mate over a coffee.

Owners and directors

Who it's for

Owners and directors of trades and construction businesses who want to grow. Whether you're on the tools or running a team, if you want more of the right work and less chaos, it's for you.

  • Plumbers and heating engineers
  • Electricians
  • Roofers
  • Builders
  • Landscapers
  • Installers
  • Civils firms

Three steps

How it works

  1. Join the group

    One tap and you're in.

  2. Get a tip at 8am

    A short video or post lands at 8am, before your day gets going.

  3. Ask when you're stuck

    Post your question in the group and the We Are SMC team will come back to you with a straight answer.

From the founders of We Are SMC

Who's behind it

The 8am Club is run by Steve Mark and Chris Sweetnam, the directors of We Are SMC. Steve has spent 20 years working with the trades, starting with his own print and design business for tradespeople, and he's a member of Grafters.

The tips, and the answers in the chat, come from the work we do with trades and construction firms every week. It's the same thinking that took Videtta Heating from £223k to £1.3m in five years.

More about We Are SMC

FAQs

Common questions

Is it free?

Yes. The 8am tips and the advice in the group are free.

Can I ask my own questions?

Yes, that's what the group is for. Post a question about your marketing, your website or AI and the We Are SMC team will answer it in the group.

Will my phone be blowing up?

It's a chat, so other members post too, but it stays on growing your business: the 8am tip, questions and answers. If it's ever too much, mute the group and catch up when it suits you.

Can other members see my number?

It's a normal WhatsApp group, so other members may be able to see the number you join with. If that matters to you, check your WhatsApp privacy settings before you join.

Can I leave?

Any time. Open the group, tap its name and choose Exit group. No hard feelings.

Is it a sales pitch?

No. It's tips, answers and ideas you can use straight away. If you ever want more help, you'll know where to find us.

Who's it for?

Trades and construction business owners who want to grow.

Start your day a bit smarter

Join The 8am Club for bitesize marketing and AI tips every morning, and free answers when you're stuck.