Free WhatsApp group
The 8am Club
Marketing and AI tips for trades at 8am every morning, and a group chat where you can ask our team anything. Free advice, no strings.
From the founders of We Are SMC, the growth partner for construction and trades.
Free. No spam. Leave any time.
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Tips and answers
What is The 8am Club?
A WhatsApp group for trades and construction business owners who want to grow. Two things happen in it.
08:00
A tip to start the day
Every morning at 8am we post a short video or tip on how to grow and scale your trades or construction business. Watch it with your first brew, then crack on.
Free advice when you need it
The rest of the day it's a chat. Ask a question about your marketing, your website or the AI tools you're trying, and the team at We Are SMC will give you a straight answer.
Free advice
Ask the experts, free
Stuck on something? Post it in the group and the We Are SMC team will answer. No call to book and no invoice. Ask about things like:
- Why your website isn't bringing in enquiries
- Whether Google Ads or SEO is the right move for you now
- Which AI tools are worth paying for, and which aren't
- How to get more Google reviews without chasing
- What to automate first so the office runs without you
You'll pick things up from other owners' questions too.

Every morning
What you'll get
Short, practical tips written for the owner, not for marketers, on the things that win you work.
Marketing that brings in work
Google, SEO, social, reviews and websites, explained without the jargon.
AI you can actually use
Tools and shortcuts that save you hours on quotes, admin and follow-ups.
Automation, systems and software
Get the business out of your head and into systems, so it runs without you on every job.
Growth strategy
Positioning, pricing and where your best customers are really coming from.
What's working for our clients
Real tactics we're using with trades and construction firms right now.
Tools and tips worth knowing
The stuff we'd tell a mate over a coffee.
Owners and directors
Who it's for
Owners and directors of trades and construction businesses who want to grow. Whether you're on the tools or running a team, if you want more of the right work and less chaos, it's for you.
- Plumbers and heating engineers
- Electricians
- Roofers
- Builders
- Landscapers
- Installers
- Civils firms
Three steps
How it works
Join the group
One tap and you're in.
Get a tip at 8am
A short video or post lands at 8am, before your day gets going.
Ask when you're stuck
Post your question in the group and the We Are SMC team will come back to you with a straight answer.
From the founders of We Are SMC
Who's behind it
The 8am Club is run by Steve Mark and Chris Sweetnam, the directors of We Are SMC. Steve has spent 20 years working with the trades, starting with his own print and design business for tradespeople, and he's a member of Grafters.
The tips, and the answers in the chat, come from the work we do with trades and construction firms every week. It's the same thinking that took Videtta Heating from £223k to £1.3m in five years.
FAQs
Common questions
Is it free?
Yes. The 8am tips and the advice in the group are free.
Can I ask my own questions?
Yes, that's what the group is for. Post a question about your marketing, your website or AI and the We Are SMC team will answer it in the group.
Will my phone be blowing up?
It's a chat, so other members post too, but it stays on growing your business: the 8am tip, questions and answers. If it's ever too much, mute the group and catch up when it suits you.
Can other members see my number?
It's a normal WhatsApp group, so other members may be able to see the number you join with. If that matters to you, check your WhatsApp privacy settings before you join.
Can I leave?
Any time. Open the group, tap its name and choose Exit group. No hard feelings.
Is it a sales pitch?
No. It's tips, answers and ideas you can use straight away. If you ever want more help, you'll know where to find us.
Who's it for?
Trades and construction business owners who want to grow.
Start your day a bit smarter
Join The 8am Club for bitesize marketing and AI tips every morning, and free answers when you're stuck.
