Guides
Free guides, with the receipts
Long-form and properly sourced. Every figure carries its method and its limits, so you can check a sales pitch against the evidence. Free to read, free to download, no email required.
AI and search
Getting found on AI
Where your next job comes from when the customer asks ChatGPT, Claude or Gemini instead of Google. Nine jobs, in the order they pay, with every figure sourced.
83 pages ยท September 2026
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