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Long-form and properly sourced. Every figure carries its method and its limits, so you can check a sales pitch against the evidence. Free to read, free to download, no email required.

  • AI and search

    ChatGPT SEO for trades and construction: how to get recommended by AI

    ChatGPT SEO, or AI search optimisation, is getting your business named when a customer asks ChatGPT, Claude or Gemini who to call instead of searching Google. There is no switch. Check where you stand in ten minutes, then work through nine jobs in the order they pay, with every figure sourced.

    83 pages · September 2026

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