Videtta Heating
TradesMeet the founder: Jordan.
Read the case study
Growth partners for trades and construction.
We build the website, marketing and systems that win you more of the right work, so the business grows without needing you on every job.
We helped Jordan grow Videtta Heating from £223k to £1.3m in five years.
- 4.9 on Google
- 8+ years
- Trades and construction only
Who we work with
- Doing over £500k a year
- Looking to scale to £1m and beyond
- Want to build a business you can step back from
Booked Solid System£1,500 + VAT a month- Turning over £3m to £5m+
- Want a brand that wins bigger projects
- Want to be the name main contractors call first
Preferred Contractor Programme£2,500 + VAT a month- Turning over £2m to £4m
- Plant hire, materials, surveying or specialist services
- Selling to trades and construction firms
Case study coming soon
A tailored programmeStarts with the free audit and a call
Just starting out? A Launchpad Website is £695 + VAT and live in 7 days.
Our films, made for our clients
My Energy Pro
TradesThe two-minute advertorial, filmed on one media day.
Read the case study
MPD Construction
Construction & civilsThe Bridgeform story.
MPD Construction
Construction & civilsThe customer journey.
What we do
- WebsitesSites built to turn visitors into calls and enquiries.
- Getting found on Google and AI searchLocal SEO, your Google Business Profile and AI visibility.
- Paid adsAds that put you in front of people searching for what you do.
- CRM and automated follow-upEvery enquiry followed up, with missed-call text-back.
- Video and brand filmFilms that show your team, your work and real customers.
- AI tools, automation and trainingTools that take repetitive admin off your desk, and training for your team.
- StrategyA costed plan built from evidence, before you spend another pound.
We also build software for the industry
For recurring-service trades
CoverPlan
Sell and manage monthly service plans with less admin, turning one-off jobs into predictable recurring revenue.
See CoverPlan
For construction & civils
Lead Engine
Surface in-market opportunities before your competitors do, so business development starts with the right conversations.
See Lead EngineFrom £223k to £1.3m in five years: Jordan's story
Jordan
Videtta Heating & Plumbing
In 2020, Jordan ran Videtta Heating on his own. Turnover was £223k, he did every job himself, and he worked most weekends. The work was good and word of mouth was steady.
Jordan now leads a real business, with multiple vans, a team, and the choice of which work to take. He has moved from running every job to leading the company, and built something with real, sellable value.
Read Jordan's full story"In that time their skills and expertise in marketing have seen us massively increase our leads, and as a result has increased our revenue, enabling us to take on more engineers."
Annual revenue. The partnership began in February 2020.
| Year | Revenue |
|---|---|
| 2020 | £223k |
| 2021 | £523k |
| 2022 | £726k |
| 2023 | £878k |
| 2024 | £992k |
| 2025 | £1.3m |
Construction & civils
PKB Civils
from founder-led sales to a £200k+ marketing pipeline
Read the case studyHow to get started
- 1
Get your free audit
We review your website, Google presence and AI visibility.
- 2
Talk it through
A call to go through the findings and a 90-day plan.
- 3
We build and run it
The programme or service that fits, with monthly reporting.
Meet the team
Steve Mark
Founder
Steve has spent over 20 years in marketing. He built and ran his own print business, uPrint, and was a brand director in the motor trade before founding We Are SMC. He completed the Mark Ritson Mini MBA in Marketing.
Chris Sweetnam
Co-director
Chris Sweetnam is a co-director of We Are SMC, working alongside Steve to run the business and deliver for clients.
What clients say
Steve's approach really helped us get more strategic with our marketing, and we're already starting to see early results, with our Google search rankings improving and bringing us qualified leads.
I couldn't recommend Steve and his AI training highly enough. He showed not only what the platform can do, but how to use it effectively and responsibly in the workplace.
What has consistently stood out is Steve's ability to simplify complex challenges. No jargon, no unnecessary complexity, just straightforward guidance that drives results.
What really sets him apart is his instinct. He has an amazing ability to see direction, especially when it comes to marketing, growth and what a business needs next.
Free resources
EXITABLE
The first 25 get a free copyHow to build a trades business that runs without you. A short, plain-English book by Steve for UK trades owners.
The 8am Club
Marketing and AI tips for trades at 8am every morning, and a group chat where you can ask our team anything.
Helping trades and construction businesses get discovered online
Search is changing fast. Your customers aren't defaulting to Google: they're choosing tools like ChatGPT and Claude to find your services. But are you showing up? Book a free Website and AI Readiness Audit to find out if you're being found on...
Find out where your website is losing you work.
A free review of your website, Google presence and AI visibility, with a 90-day plan.