PKB Civils: from founder-led sales to £850k of new business booked from marketing
- Client
- PKB Civils
- Sector
- Construction & civils
- £850kNew business booked
- +32%Organic traffic
- 600Newsletter subscribers
Hear it from their marketing lead.
Lauren Hammond, Marketing Manager at PKB Civils, on what it is like working with We Are SMC day to day.
Where they started
PKB Civils is a civil engineering contractor delivering groundworks, drainage and infrastructure projects across the region.
Like many construction businesses, new work came from the directors: their relationships, referrals and reputation. That works, but it does not scale, and it ties up the people who should be leading delivery.
They wanted marketing to do the heavy lifting, and build a brand that attracts opportunities rather than relying on the directors' networks.
What we did
We started with a strategy day to clarify their positioning, ideal clients and messaging.
Then we delivered against the plan: a rebuilt digital presence, LinkedIn thought leadership for Ben, and a content engine that consistently shows their expertise.
The payoff
Marketing now generates qualified opportunities, so the directors can focus on delivery and relationships instead of chasing every lead.
Within the first two years of working together, marketing brought in £850k of new booked business. In the first 12 months alone, the programme grew organic traffic 32% and built a LinkedIn newsletter of 600 subscribers.
In their words
Steve conducted a Marketing Strategy Workshop with us in October 2024, which has helped bring clarity to the marketing of our business in 2025. Steve's approach really helped us get more strategic with our marketing, and shortly after the workshop, we received a marketing strategy and plan that has given us direction for 2025. Steve has been working with our Marketing Manager to help execute the strategy and plan, and we're already starting to see early results with our Google search rankings improving and bringing us qualified leads. We're excited to continue working together as we build a brand that grows with the business.
The services behind the result
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