Horndon Services: from low local visibility to 90 leads a month (3 a day)
- Client
- Horndon Services
- Sector
- Trades
- 90Leads a month
- 1,000Organic clicks
- 102%More organic clicks
Where they started
Horndon Services is a heating, plumbing and air conditioning business run by Morgan Humphreys. The work was strong. The local visibility was not.
Like a lot of good trades businesses, Horndon was easy to recommend but hard to find. The website and online presence were not turning local searches into enquiries, so the quality of the work was not reaching enough of the people looking for it.
Morgan needed the business to be easier to find, easier to trust and easier to contact, and to show up when local customers searched for boiler, heating and air conditioning services.
What we did
We built Horndon's version of the Booked Solid System, in house. Six pieces of work, in the right order.
A conversion-focused website, rebuilt to turn the right visitors into real enquiries, not just to look good.
Local service and location pages, so Horndon shows up when nearby customers search for a specific service in their area.
A HighLevel CRM connected to the website, so new leads flow straight in and nothing sits unnoticed in an inbox.
Regular SEO audits and improvements: ongoing small changes that keep visibility climbing, rather than one big push that fades.
Getting ready for AI search, with clear, well-structured content so Horndon can start appearing in ChatGPT, Claude and Gemini answers too.
Monthly email campaigns to existing leads and customers, keeping Horndon front of mind and cross-promoting services.
The payoff
From a standing start in January 2026, the numbers moved quickly.
1,000 organic clicks in the first six months. Comparing the first three months of 2026 with the most recent three, organic clicks are up 102% and search impressions have doubled.
Horndon is now on page one for important local terms, including central heating installer near me and air conditioning installer near me.
The real impact is in the diary. Horndon's marketing engine now brings in 90 leads a month, 3 leads a day, for boiler and air conditioning work.
The bigger shift is confidence. This is a business that no longer hopes to be found. It knows where its next enquiries are coming from.
A website rebuilt to get enquiries.
Horndon's website was rebuilt in house as part of the wider programme, not designed in isolation. Strategy, design, build and copy came from one team.
We built it around getting enquiries, not just looking good, and wired it straight into the CRM so nothing sits unnoticed in an inbox. The payoff shows in the diary: 90 leads a month, 3 a day.
It is the same website design and development work that sits behind every account we run.
In their words
We came to We Are SMC because we needed a better website and more visibility locally. They rebuilt the site around getting enquiries, not just looking good, and our local rankings have improved a lot since. We are getting quality leads regularly now, and because every enquiry comes straight into HighLevel, we can respond quickly. It has made a real difference to the business.
The services behind the result
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