My Energy Pro: from a standing start to 250 leads in the first six months

George Campbell is a Gas Safe registered engineer in Whitley Bay, with more than 300 Google reviews and a good name locally. In early 2026 he was doing everything himself: the jobs, the calls, the email. The work was good. The leads were not predictable.

Then came a rebrand. Boiler Safe became My Energy Pro, and one service became four: boilers, air conditioning, solar and heat pumps. New name, new domain, and a search history reset to zero. Google recorded its first impression for the new site on 30 April 2026, and national brands already held the results George wanted.

George's goal was to grow on numbers rather than gut feel, and to build a brand he could put a team around. The longer game: spend less time on the tools, and own something with real, sellable value.

This is a new brand's first six months, so read it as trajectory, not scale.

From a first impression on 30 April, the website brought in 250 leads in its first six months. The 218 counted to 14 October were 106 phone calls, 66 clicks on the online booking button, 34 form submissions and 12 buyers guide downloads. 56 of those calls lasted more than a minute, and calls over a minute went from 5 a month in May to 14 in September.

Paid is working. Google Ads conversions grew from 6 in May to 38 in September, and cost per lead fell from about £205 to about £30 since late September.

So is organic. Google clicks went from 34 in May to 138 in July, up 306% in the first three months, and have held at about 135 a month since. Google showed the site 164,000 times in its first six months.

The site now sits on page one for at least 129 search terms, 127 of them non-branded. They include air conditioning in Gosforth, Jesmond and Ponteland, and boiler installation across Newcastle and the North East. Air conditioning content reached page one within three months of launch. These are locally personalised positions, so we treat them as visibility rather than fixed rankings.

Six months in, My Energy Pro has a system that brings in leads from paid and organic at an efficient cost, for a brand that had no search history in April. That is a foundation to scale from.

How we count leads: phone calls, form submissions, buyers guide downloads and clicks on the online booking button. Booking clicks are not confirmed jobs. Cost per lead is Google Ads cost per conversion, using the same definition; the six-month average is £66. The breakdown and charts use data to 14 October 2026 (Search Console to 11 October).

Six months in, the foundations are in. The next phase builds on them: more local pages, tighter tracking from first click to booked job, and growing the solar and heat pump lines alongside boilers and air conditioning.

George wants a brand that runs on a system, a team that grows with it, and a business with real value. We're his growth partner on that, and we'll update this page as the numbers move.