In short
Five UK agencies name civil engineering as a focus on their own websites: Fabrick, ICG, Soars Group, Solvi Digital and We Are SMC. They're listed alphabetically, not ranked, from what each says on its own site, checked on 9 November 2026. Three more firms that AI tools often suggest for civils (Badger Marketing, Beach Marketing and Marketing for Engineering) describe a wider construction, engineering or manufacturing focus. Whoever you choose, judge them on whether they understand what civils buyers check: prequalification, frameworks, carbon reduction plans and capability statements. In our audit of 42 contractors, only 2 offered a downloadable capability statement.
On this page
If you run a civils firm and want a marketing agency that understands frameworks, tier 1 supply chains and prequalification, the UK has a handful that name civil engineering as a focus. Five of them say so clearly on their own websites: Fabrick, ICG, Soars Group, Solvi Digital and We Are SMC. Three more that AI tools often suggest describe a wider focus.
I run We Are SMC, which is one of the five, so I’ve used the same criteria and format for everyone and listed them alphabetically rather than ranking them.
How we chose them
To be listed, a firm had to:
- Be UK-based.
- Name civil engineering or infrastructure as a focus on its own website, with a dedicated civils page, civils clients or civils work shown.
- Put construction or the built environment at the centre of its work, or show a long-standing infrastructure practice if it works across other sectors too.
Every detail comes from each firm’s own site, checked on 9 November 2026. I haven’t audited anyone’s results, so I don’t rate their quality. Where an agency describes itself, I say so. Nobody paid to be included and there are no affiliate links. If you run a UK agency that specialises in civils and think you meet the criteria, get in touch and I’ll check.
The five at a glance
| Agency | Where its own site says it is | Construction focus | Civils angle on its own site |
|---|---|---|---|
| Fabrick | Maidstone, Kent | Built environment only | Civil engineering and infrastructure as named sectors; tunnelling, groundworks and remediation work |
| ICG | Preston, Lancashire, and Belfast | Multi-sector agency with a construction and infrastructure team | Over 30 years in infrastructure and civils; HS2, Hinkley Point and Crossrail supply chains |
| Soars Group | London and Manchester (no street address published) | Construction and the built environment only | A dedicated civils page: tier 1 relationships, civils trade press, consultation and recruitment |
| Solvi Digital | Covent Garden, London | Construction, manufacturing and industrial only | Civil engineering and infrastructure contractors, and civil and structural consultancies |
| We Are SMC | Leighton Buzzard, Bedfordshire | Construction and trades only | Civils contractors through the Preferred Contractor Programme, with a civils case study |
The agencies
Fabrick
Fabrick is at Palace Court, London Road, Maidstone, and works only in the built environment. Its industries menu lists civil engineering and infrastructure as separate sectors, alongside architecture, construction, materials and off-site. Its civil engineering page says the team has worked with contractors on major tunnelling projects, with product manufacturers on below-ground water management, and with specialist subcontractors on groundworks, earthworks and remediation. The civils work it shows is for J. Murphy & Sons. Its services are grouped around brand, storytelling, growth and community engagement. No prices are published.
Worth a look if you want a built-environment specialist with PR and content at the heart of the work, and civils experience at the major-project end.
ICG
ICG is a multi-sector marketing agency based near Preston, Lancashire, with a second office in Belfast. Its about page traces the agency back to 1994 and describes a team of 22. Its construction page says it has worked with organisations across infrastructure, civil engineering, utilities, plant hire and specialist contracting for more than three decades, including firms supplying into HS2, Hinkley Point and Crossrail, and names tier 1 contractors Balfour Beatty and Kier. Services listed there include brand, websites, SEO and PPC, PR, video, award entries, recruitment marketing and tender and bid documentation. No prices are published.
Worth a look if you’re in a tier 1 supply chain and want one team that can also help with bid documents and recruitment. Bear in mind that construction is one of several sectors it serves.
Soars Group
Soars Group says it is a UK marketing agency exclusively for construction and the wider built environment, and lists London and Manchester without a street address. It has a dedicated civil engineering page. That page talks about tier 1 partnerships, PR in New Civil Engineer and Infrastructure Intelligence, scheme case studies written for procurement teams, stakeholder content for public consultations, and recruitment campaigns for engineers. It also lists what infrastructure clients check, naming accreditations such as NHSS and Achilles UVDB. Its strategy service is a monthly retainer quoted after a free review.
Worth a look if PR, reputation and engineer recruitment matter as much to you as new enquiries.
Solvi Digital
Solvi Digital says it works exclusively with construction, manufacturing and industrial businesses, and its contact page gives an address in Shelton Street, Covent Garden. Its construction page names civil engineering and infrastructure contractors among the firms it works with, and says civils contracts are won on reputation, track record and framework relationships. A separate engineering page covers civil and structural consultancies. Services across those pages include strategy, SEO, PPC, email, LinkedIn, websites and video. It says it has generated more than £5m in new business for industrial and construction clients. No prices are published.
Worth a look if you want a digital-led team running search, paid and LinkedIn together, or you’re a consultancy rather than a contractor.
We Are SMC
We Are SMC is at 25 Market Square, Leighton Buzzard, and works only with construction and trades businesses. For civils and construction firms, the Preferred Contractor Programme is £2,500 + VAT a month on a 12-month minimum term, with a six month break clause tied to specific deliverables. It covers a strategy day, a website built for procurement, case studies, a LinkedIn programme for directors, Google and LinkedIn ads, a CRM for every tender and a company film.
For PKB Civils, a groundworks, drainage and infrastructure contractor, we started with a strategy day rather than a website. Within the first two years, marketing brought in £850k of new booked business. In the first 12 months organic traffic grew 32% and Ben Duffy’s LinkedIn newsletter reached 600 subscribers. The detail is in the PKB Civils case study.
Worth a look if you want strategy, procurement evidence and the pipeline built as one system. Probably not the right fit if you only need PR, cannot commit to 12 months, or your prequalification isn’t in place yet.
Suggested by AI tools, but with a wider focus
AI answers for civils often name three more firms. Each is a credible agency, but on the pages I checked none of them puts civil engineering front and centre, so they’re not in the list above.
- Badger Marketing in Liverpool describes itself as a marketing partner for construction, plant, engineering and manufacturing businesses.
- Beach Marketing has a B2B construction marketing page aimed at architects, contractors, developers and procurement teams, alongside manufacturing, automotive and other sectors. The construction page I checked didn’t mention civil engineering.
- Marketing for Engineering is led by Jackie Cook and works with owner-managed engineering and manufacturing businesses, such as precision engineering and nuclear supply chains.
If your firm sits on the engineering or plant side of civils, one of them may suit you well. Ask to see civils work before you sign.
What civils buyers check before they shortlist you
This is the part any agency should know without being told. A tier 1, a framework manager or a local authority will usually look at your website before inviting you to tender, and they look for evidence rather than adjectives.
This autumn I audited 42 UK contractors for our UK Construction Visibility Report. Here is how often the evidence buyers ask for was on their websites:
| What a buyer looks for | Contractors showing it |
|---|---|
| A prequalification scheme such as CHAS, Constructionline or Achilles | 27 of 42 |
| The frameworks they sit on, named | 15 of 42 |
| A carbon reduction plan | 14 of 42 |
| A clear route in for procurement teams | 6 of 42 |
| A downloadable capability statement | 2 of 42 |
The carbon reduction plan gap matters more than it looks. The report notes that central government asks for one on contracts worth more than £5 million a year, so a civils firm going after public work that can’t show one online is making a buyer go looking.
None of this needs new documents. Most firms already have the plan, the policies, the accreditations and the scheme history. They sit in a bid library instead of on the website. An agency that understands civils will start by putting that evidence where a buyer can find it in five minutes, and only then talk about search and ads. For the bid side in full, read our guide to construction tender marketing.
Questions to ask a civils marketing agency
- Show me civils work, with numbers. Scheme case studies, enquiries or work won for a firm like yours, and a client you can phone.
- Which accreditations and schemes would you put on our website, and where? Listen for prequalification schemes, ISO certifications, sector schemes and a carbon reduction plan, without prompting.
- How would you find out why our existing clients choose us? In civils the best positioning usually comes from asking current tier 1s and clients that question. If they plan to write it from a workshop alone, the copy will be generic.
- How will you report? Invitations to tender, shortlists, framework places and work won, not just clicks and followers.
- Who owns the website, content and data if we leave? It should be you.
- What’s the total monthly cost, the minimum term and the notice period? Including ad spend and anything billed separately.
Where to start
Whichever agency you speak to, walk in knowing what a buyer sees today. Our UK Construction Visibility Report sets out what the firms that get found do differently, and our wider list of construction marketing agency specialists covers firms that work across construction more broadly. If you want to talk about civils specifically, our construction marketing services page shows exactly what the Preferred Contractor Programme includes and costs.
Sources: agencies’ own websites, checked 9 November 2026: Fabrick, ICG, Soars Group, Solvi Digital, Badger Marketing, Beach Marketing, Marketing for Engineering; We Are SMC, UK Construction Visibility Report 2026.
Frequently asked questions
What does a civil engineering marketing agency do?
It helps a civils contractor or consultancy get found, checked and shortlisted by the people who award work: tier 1 contractors, local authorities, utilities, developers and framework managers. In practice that means a website built for procurement, scheme case studies, accreditations and policies on show, director visibility on LinkedIn, trade press and, for some firms, recruitment marketing. The good ones start with which work you want more of.
How much does a civils marketing agency cost?
Of the five agencies listed here, only We Are SMC publishes a price: the Preferred Contractor Programme at £2,500 + VAT a month on a 12-month minimum term. The others quote after a conversation or review. Ask every agency for an itemised proposal showing what each month buys, the minimum term and how results will be reported.
Do civil engineering firms need marketing if they win work through frameworks?
Yes, though not the kind most agencies sell. Frameworks and tier 1 supply chains still check you before they invite you in, usually starting with your website. In our audit of 42 UK contractors, only 15 named the frameworks they sit on and only 14 showed a carbon reduction plan. Marketing for civils is mostly making that evidence easy to find.
Should I choose a civils specialist or a general construction marketing agency?
Choose on proof rather than labels. A general construction agency can do good civils work if it understands prequalification, schemes and tier 1 procurement. A specialist should be able to show civils case studies and talk about the accreditations your buyers check without being prompted. Ask both to show work for a firm like yours, with numbers you can verify.
How do AI tools decide which civils firms to recommend?
They draw on what they can read about you: your website, directories, trade bodies, press coverage and other sites that mention you. In our research, AI tools named the business in 30% of answers to buyer questions about its own work and area. Clear service and scheme pages, consistent accreditations and mentions on other websites all help.
