In short
Bathroom and kitchen fitting is a considered purchase: customers research for weeks, compare portfolios and read reviews before they ask for a quote. So marketing for bathroom and kitchen fitters is mostly proof: a portfolio of finished rooms with clear price guidance, a strong Google Business Profile with recent reviews, a presence where people look for ideas, fast follow-up on every enquiry, and the right accreditations and finance permissions shown clearly.
On this page
- How big the market is
- 1. A portfolio that sells for you
- 2. Guide prices
- 3. Your Google Business Profile and reviews
- 4. Be where people collect ideas
- 5. Google Ads for people ready to book
- 6. Fast follow-up on every enquiry
- 7. Proof customers can check
- 8. Finance: know the rules before you advertise it
- What our audits show about local search
- Where to start
Bathroom and kitchen fitting is a considered purchase. Nobody books a new bathroom in a panic. They save ideas for months, compare portfolios, read reviews and ask friends, and by the time they call, they’ve often shortlisted a few firms. So marketing for bathroom and kitchen fitters is mostly proof: showing the right customer you’re good, you’re in their budget and you’re safe to let into their home.
I think about trades marketing in two buckets. Distress work, like a burst pipe, is a fast, gut-feel decision. Considered work, like a new bathroom, kitchen, solar or a heat pump, has a long research trail of photos, reviews, prices and accreditations. Everything in this guide follows from being in the second bucket.
How big the market is
Houzz’s 2026 UK Houzz & Home Study surveyed 1,306 UK homeowners on Houzz. Almost half (49%) renovated in 2025. Bathrooms and kitchens were each tackled by 27% of renovating homeowners, and the median renovation spend was £20,000. Its 2026 kitchen trends study found 90% of homeowners hired professionals for their kitchen project.
These are Houzz users, who are more likely to be planning a project than the average homeowner, so read them as a signal rather than a national figure. But the signal is clear: there’s plenty of work, and the customer is doing their homework.
1. A portfolio that sells for you
Your website’s main job is to show finished rooms and help the customer picture theirs.
- One page per project, not one gallery of everything. Include the room, the brief, the before and after, the products used, how long it took and roughly what it cost, with the customer’s permission.
- Sort projects the way customers search: small bathrooms, en suites, wet rooms, accessible bathrooms, kitchens by style or budget.
- Real photos of your own work. Stock photos are spotted straight away and undo the trust you’re trying to build.
- A short video walkthrough of a finished room often does more than a gallery of photos. Our guide to video marketing for trades covers what to film.
Our guide to website essentials that convert covers the rest: speed on a phone, a clear call to action, and contact details that aren’t hidden.
2. Guide prices
The question every customer has is “can I afford them?” If your website doesn’t answer it, they’ll ask someone whose does.
You don’t have to publish a fixed price. Publish a guide: what a typical small bathroom, family bathroom or kitchen costs with you, and what pushes the price up or down, such as moving pipework, tiling to the ceiling, or the level of fittings. Customers who are nowhere near your range rule themselves out, and the ones who call are already comfortable with your prices. That saves you wasted home visits.
3. Your Google Business Profile and reviews
When someone searches “bathroom fitters” plus their town, Google’s map and its list of local businesses usually come first. Google ranks those results on relevance, distance and prominence, and reviews are part of prominence.
- Add photos of finished rooms every month. They’re the first thing many people look at.
- Ask every customer for a review when the job’s signed off. Google’s rules don’t let you ask only the customers you expect to be happy, and they ban incentives. Our reviews guide has the system.
- Reply to every review, good or bad.
Our guide to local SEO for trades covers the profile in detail.
4. Be where people collect ideas
Bathroom and kitchen customers spend weeks collecting ideas before they look for a fitter. Houzz is built for exactly that, and many fitters and designers keep a profile there with their projects and reviews. Instagram and Pinterest work the same way for people saving ideas. Pick one visual platform, post your finished rooms consistently, and link back to the project pages on your website. Don’t try to be everywhere.
5. Google Ads for people ready to book
Ads come after your portfolio and reviews are in place, not before. Paying to send someone to a website with three photos and no reviews wastes the click.
When you’re ready, ads work best for searches with a clear intent to buy, such as “bathroom fitters” plus a town, or “kitchen fitting near me”. Send each ad to the matching page, bathrooms to bathrooms and kitchens to kitchens, not to your homepage. Our guide to Google Ads costs explains how the cost per click is set and how to find the real figure for your area.
6. Fast follow-up on every enquiry
Considered purchases are won and lost on follow-up. A customer who sends three enquiries often books whoever replies first with a sensible next step, often a home visit at a time that suits them. A CRM that logs every enquiry, sends an instant reply and reminds you to chase quotes stops good jobs going cold.
7. Proof customers can check
Show the accreditations you hold, and only those.
- KBSA. The Kitchen Bathroom Bedroom Specialists Association says each member passes vetting and follows a code of conduct, with a complaints procedure for customers.
- TrustMark. The government-endorsed quality scheme for work in and around the home. You join through a scheme provider, such as a trade association.
- Which? Trusted Traders. An assessment that includes a credit report, customer reference checks and an interview. It publishes an assessment fee and monthly membership fees by business size on its own site.
- Gas Safe. If you move or fit a boiler or gas appliance, the work must be done by a Gas Safe registered engineer by law.
Electrics in bathrooms and kitchens: the rules differ by nation
If you do the electrical work yourself, or advertise that you do, know where the rules apply.
- England: Under Part P, new circuits, consumer unit replacements and additions or alterations to circuits in a “special location”, which includes the zone around a bath or shower, are notifiable. Kitchens are not special locations in England.
- Wales: Stricter. Extensions to circuits in kitchens are notifiable as well as in bathrooms.
- Scotland: There’s no Part P. Electrical work is covered by the Scottish building standards instead, so check whether your job needs a building warrant.
Most fitters use a registered electrician who can self-certify the work. Say so on your website, because customers who know the rules look for it.
8. Finance: know the rules before you advertise it
Offering finance can help customers say yes to a bigger project, but introducing customers to credit is regulated by the FCA. The FCA’s lighter permission for businesses that introduce customers to a lender isn’t open to a business that sells while physically present in the customer’s home. That describes most fitters who visit, measure and quote on site. So you’ll usually need full FCA permission, or to work through a finance provider whose arrangement covers you. Get that sorted before you put “finance available” on your website or van.
What our audits show about local search
This autumn we audited a group of local trades businesses for our UK Construction Visibility Report. It’s a small sample, so treat these as field notes. Directories, Google’s own listings and social sites took 58% of the top five Google results for a trade plus a town, and the businesses themselves were on page one for 15% of searches for their services in their own towns. Being found locally means working on your own listing and your presence on the sites that already rank.
Where to start
- This week: make sure your Google Business Profile has your recent finished rooms and every service listed, and ask your last five customers for a review.
- This month: turn your best three projects into proper project pages with photos, the brief and a rough cost.
- Next month: write an honest price guide for your most common jobs.
- Then: pick one visual platform and one paid channel, and give each three months before you judge it.
If you’d like that built and run for you, the Booked Solid System is £1,500 + VAT a month for trades businesses.
Sources: Houzz, 2026 UK Houzz & Home Study and 2026 UK Kitchen Trends Study; Google, how local results are ranked; KBSA; TrustMark; Which? Trusted Traders; HSE, gas safety in the home; GOV.UK, Approved Document P; Welsh Government, Part P guidance; Scottish Government, regulation of electricians in Scotland; FCA, consumer credit brokers and secondary credit brokers.
Frequently asked questions
How do bathroom fitters get more customers?
Show finished work and make the price easy to understand. A website with a page for each project, honest guide prices, a Google Business Profile full of recent reviews and photos, and a fast reply to every enquiry win most of the work worth having. Add Google Ads for people searching for a fitter now, and a visual platform like Instagram or Houzz for people still planning.
Should bathroom fitters show prices on their website?
Show guide prices rather than a fixed quote. Customers want to know whether you're in their budget before they invite you round. A guide that explains what pushes a bathroom or kitchen price up or down, with example projects at different levels, filters out the wrong enquiries and builds trust with the right ones.
Can a bathroom or kitchen fitter offer finance?
Only with the right FCA permission, or through a lender's arrangement that covers you. Introducing customers to finance is a regulated activity. The lighter permission isn't available to businesses that sell while physically in the customer's home, which describes most fitters who quote on site, so check with the FCA or your finance provider before you advertise finance.
Which accreditations should a bathroom fitter show?
Show the ones you hold and customers can check. KBSA membership means vetting and a code of conduct for kitchen, bedroom and bathroom specialists. TrustMark is the government-endorsed quality scheme for work in the home. Which? Trusted Traders involves an assessment, credit report and reference checks. Gas Safe registration is required by law for any gas work.
