Are Google Ads Worth It for Small Trades Businesses?
TL;DR: Google Ads can work for one-person trades businesses if you average £300+ per job and can commit £750–£1,500/month for 2–3 months while campaigns learn. Expect £20–£80 per lead in the UK. Below £500/month budget, most sole traders see poor returns because you can’t gather enough data to optimise. Local Services Ads may be a […]
