We help construction companies move from founder led growth

The Preferred Contractor Programme™ helps construction and civil engineering companies build the brand authority, online presence, and positioning needed to win bigger, better contracts.

The challenge with growing a construction business today

You deliver exceptional work. Your projects speak for themselves. But somehow, your brand doesn’t reflect the quality of what you actually do.

Your website looks like every other contractor's
No video content showing the quality of your projects
Case studies are thin or non-existent
Your positioning is generic - "quality, reliability, experience"
Missing the ESG content that procurement teams now expect
The MD/CEO is invisible on LinkedIn

Meanwhile, competitors with inferior work are winning contracts because they look more credible online.

We build marketing systems and websites for partners of

What procurement teams actually look for (before they even call you)

Before you’re invited to tender, you’ve already been researched. Here’s what they’re checking:

They're Looking For	What Most Contractors Have
Relevant case studies with outcomes	A list of projects with no detail
Video evidence of work quality	A few static photos (if that)
Sustainability & net zero commitment (sometimes)	Nothing, or a buried PDF
Modern slavery statement	Missing entirely
Clear company values & ethics	Generic “About Us” page
Visible, credible leadership	Directors nowhere to be found online

If your online presence doesn’t tick these boxes, you might not even make the shortlist – regardless of how good your work actually is.

How PKB Civils moved from founder-led sales to a marketing-driven pipeline

PKB Civils is a civil engineering contractor delivering groundworks, drainage, and infrastructure projects across the region. Like many construction businesses, the directors were the primary source of new work – relationships, referrals, and reputation.

They came to us wanting marketing to do some of the heavy lifting. To build a brand presence that would attract opportunities – not just rely on the directors’ networks.

PKB first 12 months stats

We started with a strategy day to clarify their positioning, ideal clients, and messaging. Then we implemented – rebuilding their digital presence, launching LinkedIn thought leadership for Ben, and creating a content engine that consistently demonstrates their expertise.

The outcome?

Marketing now generates qualified opportunities. The directors can focus on delivery and relationships – not chasing every lead.

The Preferred Contractor Programme™

A complete system to build the brand authority, digital presence, and positioning that gets you on preferred contractor lists and helps you win bigger, better contracts.

YOUR DIGITAL SHOPFRONT

A website that reflects the quality of your work and meets modern procurement expectations. Not just a brochure – a business development tool that works for you 24/7.

Includes: Sector-specific pages, case study framework, sustainability & ESG content, modern slavery statement, company values, project portfolio with proper storytelling.

CEO AUTHORITY PROGRAMME

Build the MD/CEO’s presence on LinkedIn – the platform where construction decisions are increasingly influenced. Position them as a thought leader in your sector.

Includes: Profile optimisation, content strategy, ghostwritten posts, newsletter setup & management, engagement strategy.

YOUR STORY, PROFESSIONALLY TOLD

A professionally produced 2-minute promotional video that brings your company to life. Interview with the CEO, B-roll of your facilities and projects, featuring key team members.

Included when you commit to a 12-month programme. This is our investment in your success.

THE OPPORTUNITY TRACKER

A proper CRM system to track every opportunity, tender, and relationship. Know where every prospect is in your pipeline. Never let a warm lead go cold.

Includes: CRM setup and configuration, pipeline design, automated follow-up sequences, reporting dashboard.

THE PIPELINE BUILDER

Targeted digital advertising to reach decision-makers when they’re researching contractors. Google Ads for high-intent searches. LinkedIn Ads for specific companies and roles.

PKB generated £200k+ in attributed revenue through a combination of organic and paid strategies.

THE CASE STUDY ENGINE

Turn your best projects into compelling case studies that procurement teams actually want to read. Not just “what we did” – the challenge, the approach, the outcome.

Includes: Case study interviews, professional write-ups, photography coordination, video clips where possible.

Results that speak for themselves

IN REVENUE SO FAR

£ 0 K

INCREASE IN ORGANIC TRAFFIC

0 %

NEWSLETTER SUBSCRIBERS

Year partnership

Steve conducted a Marketing Strategy Workshop with us in October 2024, which has helped bring clarity to the marketing of our business in 2025. Steve’s approach really helped us get more strategic with our marketing, and shortly after the workshop, we received a marketing strategy and plan that has given us direction for 2025.

Steve has been working with our Marketing Manager to help execute the strategy and plan, and we’re already starting to see early results with our Google search rankings improving and bringing us qualified leads.

We’re excited to continue working together as we build a brand that grows with the business.

Ben Duffy, PKB Civils

Ready to build your version of The Preferred Contractor Programme™?

Strategy day to clarify positioning, ICP, and messaging
Website transformation with ESG & procurement-ready content
CEO LinkedIn authority programme
Case study development (ongoing)
CRM setup with opportunity tracking
Monthly strategy calls
2-minute promotional video (12-month commitment)

£2500 + VAT /month

12 month strategic partnership

A Strategy Call is a 45-minute conversation where we understand your business, your goals, and the contracts you want to win. We’ll give you an honest assessment of your current positioning and show you what a tailored programme could look like. No obligation, no hard sell.

If better positioning helps you win just one additional contract this year, this investment pays for itself many times over.

Frequently asked questions

We've got an in-house marketing person. Why would we need you?

We work alongside internal teams, not instead of them. Lauren at PKB handles day-to-day execution while we provide strategic direction, specialist skills (video, LinkedIn, CRM), and accountability. We make your internal resource more effective, not redundant.

Our work speaks for itself. Do we really need to do all this?

Your work is excellent – but procurement teams can’t see it. They see your website, your LinkedIn presence, your case studies. If those don’t reflect your quality, you’re losing opportunities to competitors who simply present themselves better. The best contractors are rarely the best marketers – that’s where we come in.

Why a 12 month partnership?

Building brand authority takes time. SEO compounds. LinkedIn presence grows. Case studies accumulate. We include the promotional video in the 12-month commitment because we’re betting on the partnership – and because the video only makes sense as part of a complete brand transformation, not a standalone asset.

What's the ad spend on top?

We typically recommend £1,000-£2,000/month for construction clients, split between Google and LinkedIn depending on your target contracts. But we’ll give you a specific recommendation on the Strategy Call based on your sector, geography, and goals.

How is this different from other marketing agencies?

We only work with construction and trades businesses. We understand procurement processes, ESG requirements, and what it takes to get on preferred contractor lists. And we start with strategy – not just tactics. The PKB results came from getting the foundations right first, then executing.

Your competitors are investing in their brands.

While you’re delivering excellent work, they’re building the online presence that gets them on shortlists.

They’re creating the content that procurement teams want to see.

They’re positioning their directors as industry voices.

The question isn’t whether brand matters. It’s whether you’ll build yours before they build theirs.