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  • FOR PLUMBERS
  • FOR CONSTRUCTION
  • RESULTS
    • Construction: PKB (Founder Freedom)
    • Plumbers: Videtta Heating (£200k to £1m)
    • Trades: Ochiltree (Booked to 2026)
  • RESOURCES
    • Common problems
      • Common marketing mistakes
      • When marketing isn’t working
      • Why your website isn’t converting
    • FREE Guides & Playbooks
      • 90 Day Growth Playbook
      • marketing strategy playbook
      • Sales & Marketing Alignment Playbook
      • Video Strategy Guide
    • Growth Blog
    • About
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wearesmc-logo-white
  • FOR PLUMBERS
  • FOR CONSTRUCTION
  • RESULTS
    • Construction: PKB (Founder Freedom)
    • Plumbers: Videtta Heating (£200k to £1m)
    • Trades: Ochiltree (Booked to 2026)
  • RESOURCES
    • Common problems
      • Common marketing mistakes
      • When marketing isn’t working
      • Why your website isn’t converting
    • FREE Guides & Playbooks
      • 90 Day Growth Playbook
      • marketing strategy playbook
      • Sales & Marketing Alignment Playbook
      • Video Strategy Guide
    • Growth Blog
    • About
  • FOR PLUMBERS
  • FOR CONSTRUCTION
  • RESULTS
    • Construction: PKB (Founder Freedom)
    • Plumbers: Videtta Heating (£200k to £1m)
    • Trades: Ochiltree (Booked to 2026)
  • RESOURCES
    • Common problems
      • Common marketing mistakes
      • When marketing isn’t working
      • Why your website isn’t converting
    • FREE Guides & Playbooks
      • 90 Day Growth Playbook
      • marketing strategy playbook
      • Sales & Marketing Alignment Playbook
      • Video Strategy Guide
    • Growth Blog
    • About

FREE Sales & Marketing alignment playbook

When sales and marketing don’t align, growth stalls

Unite your teams. Close more deals. Grow revenue faster.

download & read now

Costs of misalignment?

  • Spend wasted – Up to 70% of content goes unused.
  • Stalled deals – 86% of B2B purchases stall because messaging doesn’t land.
  • Time wasted – Sales repeat what marketing should have answered.

Benefits of alignment?

  • Faster growth - Aligned companies grow 19% faster.
  • More profitable – Aligned companies are 15% more profitable than competitors.
  • Time wasted – Sales repeat what marketing should have answered.
download & read now

Download your FREE playbook instantly

Inside your free guide:

You’ll get step-by-step tools to put alignment into action.

  • Voice of the customer workshop – A 90-day rhythm to keep messaging sharp.
  • Shared content board – A simple system to turn sales questions into assets that close deals.
  • Top 25 questions doc. – Transform FAQs into content that shortens sales cycles.
  • Video series framework – 7 types of videos proven to reduce friction and boost conversions.
  • Content-driven CRM tracking – See exactly which content influences pipeline and revenue.
  • Shared KPIs & shared rituals – One view of the truth-pipeline, SQLs, and content influence.
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FREE Stuff

  • FREE Marketing Audit
  • 90 Day Growth Playbook
  • Sales & Marketing Alignment Playbook
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We’re not just marketers. We’re your strategic partner in growth.

We Are SMC works with you, not just for you, combining 20+ years of experience with your on-the-ground insight to drive practical, measurable progress.