CASE STUDY
From word-of-mouth to local market leader
How we transformed Videtta Heating & Plumbing from £200k to £1m+ revenue with predictable lead generation
Client results at a glance
Revenue growth in five years
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Inbound leads generated every month
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Local 5 star reviews generated on Google and Facebook
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Meet Videtta Heating & Plumbing
They needed to break free from unpredictable word-of-mouth growth.
Videtta Heating & Plumbing was a capable one-van operation in the heating, plumbing and air conditioning space, generating around £200k annually through word-of-mouth referrals.
Owner Jordan Videtta was skilled at service delivery, but the business had zero digital footprint and no predictable way to generate leads.
To scale beyond £200k, they knew they needed to build a strategic marketing engine that could deliver consistent, qualified prospects. That’s when they partnered with WeAreSMC in 2020 to transform their local market presence.
The Challenge
Invisible locally with zero predictable pipeline.
Videtta had built a solid reputation for quality heating and plumbing work, but the business was essentially invisible in the digital landscape. This created fundamental growth barriers that kept them stuck as a commodity service provider.
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No digital footprint locally
Zero local visibility online meant missing out on customers actively searching for heating and plumbing services in their area. -
Unpredictable leadflow:
Complete reliance on word-of-mouth meant no way to forecast or control business growth, making it impossible to plan ahead or invest in expansion. -
Generic brand positioning:
No clear brand identity, value proposition, or trust signals like reviews and accreditations - they looked like every other plumbing business.
The Turning Point
They needed both quick wins and long-term growth foundations.
Jordan was referred to Steve through a business colleague who’d seen similar transformation results. The key was understanding that Videtta needed immediate lead generation to fuel growth while simultaneously building the long-term digital assets that would compound over time.
- Referral introduction: Came through a trusted business colleague who'd witnessed similar transformations.
- Duel track strategy: Immediate Google Ads for quick lead generation alongside long-term SEO and reputation building.
- Trust building focus: Leveraged existing partnerships with Worcester Bosch and Which? Trusted Traders accreditation to build credibility.
- Local digital domination focus:Systematic strategy to become the most visible and trusted independent heating and plumbing business locally.
The Outcome
From director-driven to marketing-led in under 90 days.
“Steve and his team have been working with Videtta Heating & Plumbing since February 2020 helping with our overall strategy and marketing. In that time his skills and expertise in marketing have seen us massively increase our leads, and as a result has increased our revenue, enabling us to take on more engineers. Steve has also helped us integrate a new CRM system and job management tool in the business to handle leads and has also overseen the adoption of our finance offering for customers. I would not hesitate in recommending Steve and his services to any business looking to grow online, we look forward to continuing our great working relationship together.”
– Jordan Videtta, Founder and CEO at Videtta Heating & Plumbing
With the strategy in place, WeAreSMC began executing across multiple channels simultaneously, ensuring Jordan had both immediate lead flow and compound growth from organic channels. The results speak for themselves – 5x revenue growth with predictable lead generation.
- Google Ads optimised: Dialled-in local campaigns delivering 120+ leads monthly at £20-£25 cost per lead, giving Jordan leads "on tap."
- Local SEO transformed: Organic traffic grew from less than 5% to over 65% of total website traffic, with 20% year-on-year growth.
- Local reviews domination: Built from zero to 400+ reviews across Google, Facebook, Which? and Checkatrade - now the most reviewed independent plumbing business locally.
- Revenue explosion: Grew from £200k to over £1m annual revenue, enabling Jordan to expand his team and scale operations.
Why it worked...
Autonomy, pace, and compound growth strategies
We credit the exceptional results to 3 key factors:
- Blank canvas autonomy: Jordan gave us complete freedom to execute, allowing us to move at pace without bottlenecks.
- Dual-track approach: Immediate Google Ads results funded the long-term SEO and reputation building that now drives sustainable growth.
- Local market focus: By dominating local search and reviews, we transformed Videtta from a commodity service into the trusted local authority.
Success comes when you combine immediate lead generation with long-term asset building. Videtta is a perfect example of what happens when a business owner backs their marketing partner and commits to consistent execution across multiple growth levers.
Ready to build a marketing engine that scales?
If your business is stuck in founder-led growth and needs a clear marketing strategy to scale, a Strategy Workshop with Steve Mark could be your next step.
Book a call to see how we can help you turn marketing into a growth driver… Fast.
Testimonial
Steve and his team have been working with Videtta Heating & Plumbing since February 2020 helping with our overall strategy and marketing. In that time his skills and expertise in marketing have seen us massively increase our leads, and as a result has increased our revenue, enabling us to take on more engineers. Steve has also helped us integrate a new CRM system and job management tool in the business to handle leads and has also overseen the adoption of our finance offering for customers. I would not hesitate in recommending Steve and his services to any business looking to grow online, we look forward to continuing our great working relationship together.
Jordan Videtta
Owner of Videtta Heating & Plumbing
