Google Ads for Tradespeople: The Ultimate UK Guide (2026)
TL;DR: Google Ads can generate consistent, high-intent leads for UK tradespeople — but only if set up and managed correctly. The average cost per click for plumbing keywords is £5–£14, and a well-optimised campaign typically delivers leads at £25–£60 each. This guide covers everything: budgets, keywords, Local Services Ads, and the mistakes that silently drain […]
Are Google Ads Worth It for Small Trades Businesses?
TL;DR: Google Ads can work for one-person trades businesses if you average £300+ per job and can commit £750–£1,500/month for 2–3 months while campaigns learn. Expect £20–£80 per lead in the UK. Below £500/month budget, most sole traders see poor returns because you can’t gather enough data to optimise. Local Services Ads may be a […]
Google Ads for Plumbers: The Complete Guide
Google Ads for plumbers can deliver real leads fast — if the campaign is set up right. See what it costs, what to expect, and how to avoid wasting your budget.
