How should I handle a bad Google review?
TL;DR: When you get a bad Google review as a plumber, reply within 24-48 hours. Keep it professional—thank them, acknowledge the issue without arguing, apologise where appropriate, offer to fix it privately, and invite them to contact you. Even if the review is unfair, a calm, constructive response shows future customers you’re accountable. Never ignore […]
How Do I Stop Working on the Tools and Work on the Business?
TL;DR: Getting off the tools doesn’t mean abandoning the work you love — it means stepping back so your business can grow without you doing every single job. You need to hire your first employee, build simple systems so they can do the work your way, and accept that your role is shifting from doing […]
How to Win Bigger Construction Contracts Through Better Marketing
How construction companies use marketing to win bigger contracts. What procurement teams look for online — and how to make sure you’re shortlisted.
What to Look for in a Marketing Agency If You’re a Trades Business
A practical checklist for tradesmen choosing a marketing agency. What to look for, what to avoid, and the questions that separate good agencies from bad ones.
Red Flags When Hiring a Marketing Agency for Your Trade Business
Warning signs that a marketing agency isn’t right for your trades or construction business. Know what to avoid before you waste money on the wrong partner.
10 Questions to Ask a Marketing Agency Before You Sign Up
The ten questions every trades or construction business should ask before hiring a marketing agency — and what good and bad answers sound like.
Marketing Strategy for Your Trades Business
A practical marketing strategy for trades businesses. Step-by-step priorities from Google Business Profile to SEO — no jargon, no overwhelm.
How to Get More Google Reviews as a Plumber
A practical guide for plumbers on getting more Google reviews — when to ask, what to say, and how to turn happy customers into five-star ratings.
How to Choose a Marketing Agency for Your Construction Company
What construction companies should look for in a marketing agency. Industry experience, B2B expertise, and the questions to ask before signing anything.
