FREE Video Strategy Guide

Build your video strategy in 7-simple steps

A free, no-nonsense guide for B2B leaders who want to make video work, without the overwhelm.

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Video isn't optional anymore

Your buyers are watching before they’re reading and making decisions before you're calling them.

Research shows that, LinkedIn video usage is up 69% year-on-year, while organic reach has dropped by 50% (Algorithm Insights Report 2025).

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Inside your free guide:

No jargon. No fluff. Just a clear, step-by-step plan you can start using this week.

  • Shift your mindset
    See why you’re now a media business (and how to think like one).
  • Keep your kit simple
    Everything you need fits in your pocket.
  • Define your strategy
    Create videos that answer your buyers’ top 10 FAQs.
  • Pick your format
    Choose repeatable video types that save time and build recognition.
  • Get confident on camera
    Learn how to sound and look natural.
  • Get seen
    Here are the paid promotion tactics that make sure your videos get watched.