FAQs

In‑House Marketing vs Hiring an Agency

What’s best for businesses scaling from £1M to £5M in revenue?

Agency vs in-house

If you’re the founder or CEO of a business doing over £1M a year and you’re hungry to grow, you’ve probably asked yourself:

Should we start building an in-house marketing team or keep working with an agency?

It’s a big decision. One that affects how fast you grow, how much you spend, and how simple (or complicated) your life becomes.

This guide is here to help you figure that out.

1. What's really at stake here

At this level of growth, marketing needs to move beyond the founder.

You’re no longer just relying on word-of-mouth or the occasional campaign. You need consistent lead generation. You need a strategy. You need to grow your brand. And you need people who know how to do that.

The question is: who should do it?

2. Cost comparison: What you really spend

Let’s look at the numbers

With an agency like us, you’re often saving upwards of £60k–£80k a year. And you’re getting access to a full marketing team: strategy, content, SEO, email, CRM, paid ads, LinkedIn, and more.

3. Skills & support: What you actually get

Hiring in-house gives you people in the building (or on Slack). But they’ll usually only have experience in 1 or 2 areas.

With us? You get:

A full marketing strategy tailored to your growth stage
Monthly planning and execution
SEO, content, email marketing, and CRM support
Paid ads management when needed (Google Ads, etc.)
LinkedIn and outreach help
Honest advice when you're unsure
Mentoring for any junior staff you already have

And yes – our clients say it’s like having a Chief Marketing Officer on speed dial!

4. Flexibility & risk

Hiring staff is a long-term commitment. It takes time to find the right fit, get them up to speed, and hope they stick around.

But if they leave (or don’t deliver), you’re back at square one.

With us, it’s a rolling 30-day agreement. No long contracts. No drama. You get consistent delivery without the HR headaches.

5. When in-house does make sense

We’ll be honest: hiring in-house can be the right move if:

But even then, many businesses still keep us on to mentor their internal team or fill the gaps.

So, what's right for you?

If you’re between £1M and £5M and want to grow, outsourcing gives you speed, savings, and serious expertise.

If you’re already beyond £10M and want to bring marketing in-house, do it strategically.

Either way, if you want a quick, honest chat about what makes sense for your business right now — get in touch.

Let’s talk about what would actually move the needle for you.